About us:
Luno is the crypto investment app you can rely on, enabling you to buy, store and explore crypto securely. We’re committed to putting the power of cryptocurrency in everyone's hands sensibly and responsibly.
Since 2013, we’ve helped millions of people around the world invest safely in crypto. We do this by cutting through the hype and supporting customers at every step of the way. All products and cryptocurrencies on our platform must first meet stringent legal, risk and technical security standards.
Transparency is key for us. Luno stores all crypto on a 1:1 basis and we have rigorous processes in place so you can be confident your investment is secure. We’re available in more than 40 countries around the world and we work closely with respective regulators in all of these markets to be fully compliant, as we believe this is the best way to help everyone, everywhere, invest safely.
About the team:
The Product Marketing team sits at the heart of Luno’s product ecosystem, bridging the gap between innovation and customer understanding. We work closely with Product and various stakeholders to define how each new product, feature, or improvement is brought to life in the market. Our mission is to make crypto accessible, trusted, and easy to understand by crafting clear go-to-market strategies and narratives that connect with customers across regions and experience levels. From shaping messaging and positioning to guiding launches and collecting insights, we ensure every Luno product story is grounded in customer value, data, and impact.
The role in a nutshell:
The Product Marketing Specialist supports the development and execution of go-to-market strategies that drive product adoption, engagement, and visibility across Luno’s product portfolio.
You will work closely with Product, Growth, and Marketing teams to define and deliver go-to-market strategies for both new and existing products, helping position Luno as the trusted, end-to-end platform for accessing and investing in digital assets.
An essential part of the role is gaining deep knowledge of Luno’s product portfolio, including features such as staking, tokenised assets, bundles, and payments. You will translate this knowledge into clear and compelling narratives that resonate with a variety of audiences, including first-time investors, advanced traders, and institutional clients. The Specialist acts as a central connector between Product and Marketing, ensuring alignment on strategy, messaging, and insights that drive adoption and sustained engagement.
Your mission will be:
Define and drive go-to-market strategy
- Support the vision and strategy for go-to-market activities for new and existing Luno products and features in partnership with Product, Growth, and Marketing teams.
- Translate strategies into clear and actionable briefs that guide messaging, positioning, audience focus, and channel plans.
- Support projects from submission through to delivery and coordinate execution across CRM, performance, content, brand, and design teams to ensure messaging is consistent and impactful.
- Ensure regional and market-specific requirements are reflected in all planning and execution.
Act as the connector between Product and Marketing
- Serve as the primary point of communication between Product Managers and Marketing teams to align on priorities, timelines, and insights.
- Maintain alignment documentation, including go-to-market plans for current and upcoming launches.
- Engage the right stakeholders at the right moments across analytics, performance, CRM, content, and design.
- Support the flow of product data and analytics to help surface insights on adoption, engagement, and customer success.
Drive insight-led, strategic product marketing
- Provide competitive benchmarks and market research to inform positioning and messaging.
- Evaluate the performance and positioning of existing products to identify areas for growth and differentiation.
- Partner with Product and Growth teams to design and run experiments that inform go-to-market strategies and messaging effectiveness.
- Track and report on customer sentiment, adoption, and satisfaction to ensure strategies are grounded in insight.
What success looks like
Product launches and feature releases are clearly positioned, insight-led, and consistently communicated across all channels and regions. Go-to-market strategies advance product adoption and improve engagement and visibility across Luno’s portfolio. Product and Marketing teams are aligned on priorities, timing, and audience insights with seamless collaboration across functions. Customer and competitive insights are actively used to refine product narratives and strategy.
A little about you:
You have a strong understanding of crypto products and investment tools, including staking, tokenised assets, bundles, and payments. You can create compelling product narratives that resonate with diverse audiences, from retail investors to institutional clients and advanced traders. You are a strategic thinker who thrives in fast-paced, high-growth environments and can balance long-term vision with hands-on execution.
You communicate effectively across multiple formats, including Slack, documentation, presentations, and adapt your messaging to audiences ranging from technical teams to business stakeholders and community members. You bring curiosity, insight-driven thinking, and a passion for bridging the gap between innovative products and meaningful customer experiences.
Life at Luno:
- Remote but reachable work policy gives you the freedom to choose between working from home or the office.
- Enjoy an Annual Inspiration Day in addition to your annual leave, which increases with your length of service, plus the option to buy or sell up to five days of leave.
- Improve body and mind, with excellent private medical insurance
- Access to Learnably and our additional learning platforms for your personal and professional development
- A collaborative, friendly work community, with regular social events and classes hosted by our Lunauts
- 6 months primary care-giver leave
- Paw-ternity leave for your furry friend
- 0 fees up to a certain amount with Luno from the day you start.*
*Offer only available on Luno Instant Buy, not Luno Exchange
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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