Growth Director, Paid Search

CryptoCom • Full-time • Singapore, Singapore • 2w ago

Responsibilities

Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
Craft and implement cutting-edge paid search strategies
Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
Provide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists.
Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
Stay ahead of industry trends, search engine updates, and evolving finance user behavior to ensure campaigns remain competitive and highly effective.
Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.
Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights.
Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.

Requirements

Educational Background: A degree in Marketing, Business, Finance, or a related field
Extensive Experience: A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growth.
Industry Advantage: Prior experience in Finance and Tech is a plus
Platform Use: Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globally.
Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape.
Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies.
Financial Management: Proven experience in effectively managing multi-million dollar budgets across diverse channels and platforms to achieve ambitious growth targets.
Leadership Capabilities: leadership and team management skills, including the capacity to mentor, inspire, and guide a team while also excelling as an individual contributor and leading by example.
Communication Skills: Confident communication and presentation abilities, enabling the clear expression of performance metrics and strategic direction to senior stakeholders.

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