About Uphold
Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.
Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.
To learn more about Uphold, please visit https://uphold.com.
The opportunity
Uphold is seeking an experienced and strategic Director of Acquisition to build consumer acquisition strategy and initiatives. They should be a results-oriented professional with a proven track record in developing and implementing successful B2C acquisition strategies, particularly within the crypto space. Further experience within fintech or financial services sectors is a plus.
The ideal candidate will thoroughly understand the US market and competitive landscape to identify differentiators and advantages that will lead consumers to sign up for Uphold. Whilst the key focus is the US market, global experience will be a bonus. This person will work closely across finance, product, marketing communications and execution teams to build, launch and measure the ROI for each campaign. This role will be a key contributor to Uphold’s long-term success.
You will be reporting to the VP of Global Acquisition. Due to Uphold’s globally distributed workforce, the candidate needs to be located on the East Coast of the US, preferably in or near New York.
Key Responsibilities
- Identify and explore new opportunities to acquire customers efficiently and at scale, leveraging pricing, product and promotional strategies
- Look at ideal base customer cohorts and create compelling propositions that would attract more like users
- Understand the competitive landscape in order to leverage key benefits and differentiators for consumers to choose Uphold
- Lead the development of comprehensive customer acquisition strategies in alignment with Uphold's business objectives
- Define goals and expected returns for each initiative
- Work closely with the Marketing and product teams to bring these initiatives to life through promotional campaigns
- Implement testing strategies and methodologies to refine and improve acquisition tactics
Key Skills
Data-Driven Decision Making:
- Knows their numbers - how their project, team and organization is performing, where we need to focus our efforts and has a vision on how to achieve their objectives
- Strong analytical skills with the ability to interpret data and make data-driven decisions to inform acquisition strategies, measure campaign performance, and optimize for efficiency and effectiveness
- Experience in identifying key customer segments to build personalized messaging and value propositions
- Proficiency with AI tools that can enhance and amplify their capacity to understand and enhance campaign performance
- Understanding of channel mechanics and performance in order to optimise conversion rates
Cross-Functional Collaboration:
- Ability to collaborate with product, marketing, and data teams to ensure a cohesive and integrated approach to customer acquisition
- Understanding and experience in globally matrixed organizations with complex reporting lines
Financial Management:
- Experience of creating strategic business models that accurately forecast campaign impact and performance
- Experience in managing acquisition budgets effectively, ensuring optimal allocation and ROI
- Ability to provide regular reporting and analysis on budget utilization and performance against acquisition targets
Market Research and Industry Trends:
- Passion for the crypto and fintech industry. Loves to stay informed about market trends, competitor activities, and emerging acquisition technologies.
- Has used market research to identify opportunities and threats, adjusting acquisition strategies accordingly
Required skills
- Bachelor's Degree in business/marketing, MBA preferred
- Minimum 5+ years crypto acquisition experience and ideally broader experience in the financial services industry
- Comfortable in a fast-paced and high pressure environment
- Driven and self motivated performer
- Demonstrated success in developing and executing scalable B2C acquisition strategies with case studies of proven acquisition efforts, results and returns
- Personal use and understanding of the cryptocurrency and blockchain industries
- Excellent leadership and team management skills.
- Effective communicator with strong interpersonal and collaboration skills.
What we offer
- Innovation and Impact:Contribute to pioneering projects in a dynamic and challenging environment.
- Competitive Compensation:Stock options, performance bonuses, and comprehensive benefits on top of a competitive salary.
- Strong Company Culture:Thrive in a supportive, collegiate environment with values of integrity, teamwork, accountability, and excellence.
- Global Collaboration:Participate in regular updates, strategy sessions, and networking opportunities across the group.
- Development Opportunities:Access training and mentorship programs.
- Flexibility:Enjoy options to work from home, other locations, or adjust your hours.
- Inclusive Environment:Value and respect diverse perspectives.
Salary $150,000+ DOE, Bonus, Full Benefits, 401k, Lunch provided onsite and a fully stocked kitchen (foodie culture)
Benefits
- Annual bonus program based on individual, team and company performance.
- Home office stipend for a productive setup.
- Generous PTO, healthcare, and employee assistance programs.
- Engaging events and celebrations.
- Well-stocked office kitchen with a foodie culture.
Join us to grow, innovate, and contribute meaningfully. Be part of our talented team!
EEOC Employer
Uphold is an Equal Opportunity Employer that does not discriminate on the basis of race, color,religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation,marital status, disability, or any other protected class.
