About Uphold
Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.
Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.
To learn more about Uphold, please visit https://uphold.com.
The opportunity:
We seek a passionate Senior Performance Marketing Manager specializing in the Google ecosystem, to own our transition to Web-to-App and Web-Direct acquisition. While App campaigns (UAC) are optimized, these web channels are our next major growth frontier for acquiring new users at scale.
What you’ll own:
- Full-Funnel Google Strategy: Lead the end-to-end execution of the Google Stack (Search, Pmax, YouTube, Display, and UAC) across both Web and App environments.
- Web-to-App Architecture: Own the paid flow from initial web click to app installation, ensuring a seamless user journey and high conversion rates.
- CRO & Experimentation: Partner with our design and tech teams to build, test, and scale high-performing landing pages. You’ll own the A/B testing roadmap for paid web traffic.
- Creative Direction (BAU): Drive the creative lifecycle for YouTube, Display, and UAC—from identifying "what looks like a winner" to briefing the creative team on performance-led iterations.
- Technical Excellence: Manage your own tracking and tagging via GTM and ensure we are ahead of the curve with Google’s latest initiatives (e.g., ICM - International/Innovative Customer Management).
- Measurement & Attribution: Move beyond vanity metrics to deeply understand incrementality and how our Google spend contributes to bottom-line growth..
Who You Are:
- The Google Specialist: You have deep, "under-the-hood" experience with the Google Stack. You know that winning in 2026 requires more than just high bids; it requires data signals and creative excellence.
- More than a Media Buyer: You don’t just "set and forget" campaigns. You are a growth marketer who cares about the landing page, the friction in the funnel, and the technical accuracy of the tracking.
- Data-Obsessed: You understand the nuances of attribution models and aren't afraid to challenge "standard" platform reporting in favor of incrementality testing.
- Technical Tinkerer: You are comfortable inside Google Tag Manager (GTM) and understand the technical requirements of conversion API (CAPI) and modern tracking setups.
Required qualifications:
- 5+ years of performance marketing experience, with a heavy focus on Web growth and Google Ads.
- Proven Track Record: You have successfully scaled Search, Pmax, and YouTube campaigns with a clear ROI/ROAS focus.
- CRO Proficiency: Experience in optimizing landing pages and identifying friction points in a user funnel.
- Technical Skillset: Expert-level knowledge of GTM and Google Analytics 4 (GA4).
- Strategic Thinking: You can articulate the why behind a strategy, not just the how.
- Creative Eye: Ability to distinguish between "pretty" creative and "high-converting" creative.
- Agency & In-House Balance: If you come from an agency background, you must demonstrate "brand-side" ownership of the full funnel (tracking, creatives, and CRO).
What we have to offer you
- An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
- An international team, in a cutting edge field, working on the most fascinating projects.
- Growth and career opportunities, and the chance to be proactive and creative.
- A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
- Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
- Interesting events that keep you connected with the team and celebrate our success.
Salary: Up to $149.000+ Bonus, Benefits
Be part of a great company that is revolutionizing financial services. Apply now!
If this job isn’t exactly what you are looking for, visit our careers page to check out all our exciting opportunities.
EEOC Employer
We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us better.
