CoinDesk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world’s largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visithttp://coindesk.com [coindesk.com]and for breaking headlines, data and indices visithttp://coindeskmarkets.com [coindeskmarkets.com]
In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit https://bullish.com . CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence.
Reports to:
Director, Media Innovation
The Opportunity
We are seeking a Social Media Manager to lead the strategy and execution of social media initiatives for Bullish and CoinDesk’s non-media businesses, including CoinDesk Data & Indices and Consensus. This role will focus on building brand visibility, driving engagement and lead generation, and supporting business objectives through thoughtful, creative, and consistent social storytelling.
The ideal candidate is both a strategist and an operator—capable of shaping the social media vision while also rolling up their sleeves to execute. LinkedIn and X (Twitter) will be the primary focus, but the role will oversee a holistic cross-platform strategy. You will collaborate with internal stakeholders, support executives in growing their public presence, and develop an editorial calendar that reflects our unique positioning in digital assets, indices, and global events.
This role is based in New York and will be required to work onsite from our office located in Chelsea. Required days onsite are at the discretion of the hiring manager and subject to change based on business needs.
What You’ll Do:
- Develop and implement a comprehensive social media strategy for Bullish, CoinDesk Data & Indices, and Consensus, aligned with overarching business and marketing goals.
- Create, manage, and maintain editorial calendars across platforms with a focus on LinkedIn and X (Twitter).
- Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences.
- Partner with public-facing executives to create and execute personalized growth strategies for their professional social media presence.
- Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results.
- Track and evaluate industry trends, competitor activity, and platform updates to inform best practices.
- Work closely with the broader Social Media team, contributing your expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles.
- Collaborate cross-functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful.
- Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads).
- Respond and engage with community interactions in a professional, brand-consistent manner.
What You Have:
- 4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact.
- Strong knowledge of LinkedIn and X (Twitter) dynamics, with hands-on experience growing executive presence on these platforms.
- Excellent writing and editorial skills, with the ability to adapt messaging for institutional, financial, and crypto-native audiences.
- Proficiency with social publishing and analytics tools (e.g., Sprout, Hootsuite, native analytics).
- Strong creative instincts and ability to partner with design teams to develop high-impact visuals.
- Data-driven mindset, comfortable turning insights into action.
- Exceptional organizational skills and ability to manage multiple campaigns simultaneously.
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
Bonus Points For:
- Prior experience in financial services, fintech, or digital assets/crypto.
- Experience working to develop executive social media presence.
- Experience working across multiple geographies and timezones.
- Comfort with event-driven social media campaigns (e.g., conferences, live coverage).
- Graphic design or video editing experience (Adobe Suite, Canva, or equivalent).
Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $115,000 - $155,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job related knowledge, skills and commensurate experience.
EQUAL OPPORTUNITY
In an effort to attract, retain, develop and promote the most qualified individuals, CoinDesk is committed to treating all applicants and employees in a nondiscriminatory manner with respect to the terms and conditions of employment, without regard to race, color, religion or belief, sex, national or ethnic origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status/service, physical or mental disability, or any other classification protected by applicable law. This mandate governs all aspects of employment, including recruitment, selection, promotion, training, education, social and recreation programs, compensation, discipline, termination and access to benefits.
ACCOMMODATION
CoinDesk is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application process, please send an e-mail to recruiting@coindesk.comand let us know the nature of your request.
