Head of Marketing, Argentina

Nexo • Full-time • Argentina • 8h ago

Driving the next generation of wealth.

Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.

But technology alone doesn’t drive progress. People do.

We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.

What makes Nexo different?

We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.

That requires a certain kind of person.

You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.

This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.

Official website: nexo.com

Your role:

Team Leadership: Lead, develop, and scale Nexo's local marketing team in Argentina. Set standards, run weekly cadences, and own performance management.
Local Growth Strategy: Define the marketing strategy for Argentina across brand awareness and acquisition. Translate Nexo's global priorities into market-specific plays that reflect local user behavior, regulation, and competitive dynamics.
Bridge with HQ: Act as the strategic interface between the AR team and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, and Analytics teams. Make sure global initiatives land well locally and local insight flows back to HQ.
Market Intelligence & Channel Mapping: Maintain a live overview of Argentina's crypto and finance landscape - including publishers, influencer ecosystems, affiliates, events, and regional ad platforms.
HNWI Acquisition: Develop personas, targeting strategies, and localized messaging that resonate with Argentina's high-net-worth and mass-affluent investors. Identify premium channels and moments to engage them effectively.
Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization.
Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency.
Brand Voice: Adapt value propositions and messaging to Argentina, ensuring that all communications feel native and culturally relevant.
Brand Reputation & Risk Monitoring: Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations.

Key Metrics (KPIs):

Funded accounts in Argentina, including HNWI share.
Customer LTV and LTV/CAC payback for AR cohorts.
Market penetration: Nexo funded accounts as a percentage of the active AR crypto investor base.

What makes you stand out:

10-15+ years in senior marketing roles, with a demonstrated track record of leading marketing teams in Argentina or LATAM.
Direct people-management experience - you've hired, coached, and grown specialists, and you know how to set a standard without micromanaging.
Deep knowledge of the Argentine crypto, fintech, or wealth market - channels, partners, regulation, and culture.
Proven experience shaping positioning, messaging, and channel strategy in a fast-moving environment.
Hands-on crypto user with strong understanding of local crypto culture, media, and terminology.
Analytical mindset - skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools.
Strong stakeholder management - able to align global HQ priorities with local market realities.
Bias for action, structured thinking, and high editorial standards.
Native Spanish; professional English.
Experience in fintech, crypto scale-ups, or financial services, with an existing network of relevant partners, publishers, and creators.

Nexo Benefits:

Competitive and rewarding remuneration package.
Hybrid work model: primarily office-based with scheduled home office flexibility.
Comprehensive additional health insurance as part of our wellness program.
Language class discounts to support continuous personal and professional growth.
A dynamic and inspiring environment with cutting-edge projects.
Career development opportunities in a global leader driving the next generation of wealth.
Fresh fruits, snacks, and a well-stocked office kitchen.
Regular department team buildings and company-wide team buildings.