Head of Marketing, UK

Nexo • Full-time • Remote (United Kingdom) • 2h ago

Driving the next generation of wealth.

Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.

But technology alone doesn’t drive progress. People do.

We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.

What makes Nexo different?

We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.

That requires a certain kind of person.

You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.

This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.

Official website: nexo.com

Your role:

Stakeholder Enablement: Act as the local bridge to central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams. Ensuring they have the context to ship the right thing, first time.
Market Intelligence & Channel Mapping: Build and maintain a live view of the United Kingdom landscape: high‑traffic crypto/finance publishers, creator/influencer ecosystems, affiliates, events, communities, OOH opportunities, and regional ad platforms.
HNWI Acquisition Insights: Define and refine HNWI personas, targeting hypotheses, and messaging angles that resonate locally. Identify premium media and moments that HNWIs in the UK actually consume.
Improve Customer Experience Across Key Touchpoints: Identify gaps in landing pages, FAQs, help center, and onboarding flows specific to the United Kingdom. Provide concise briefs and QA localized assets before launch. Collaborate with central teams to prioritize fixes and experiments based on local insights.
Turn Insights to Opportunities: Convert insights into actionable briefs and hypotheses to improve growth performance and local funnel conversion. Central growth executes; you track learnings, synthesize results, and recommend next moves.
Positioning, Naming & Copy Localization: Adapt product names, value propositions, and tone to native English so our site, app, emails, and ads read as if written locally. Maintain a living style, glossary, and “do/don’t say” list, especially for crypto terms that differ by market.
Reputation & Brand Safety Scanning: Monitor brand mentions, community chatter, and emerging risks; flag issues early with suggested responses or mitigations.

Your KPIs:

Funded accounts in the United Kingdom, incl. HNWI share.
Customer LTV and LTV/CAC payback for influenced cohorts.
Market penetration in the United Kingdom, defined as Nexo funded accounts as a percentage of the active crypto investor base.

What makes you stand out:

7-12+ years as a senior growth or marketing generalist with strong local market fluency; you’ve owned positioning, messaging, and channel strategy - even if others pressed the buttons.
Crypto user (hands‑on with wallets, exchanges, earning products) and deep familiarity with local crypto culture, media, and terminology.
Exceptional writing quality and strong English.
Analytical rigor: you turn messy signals into crisp recommendations and test briefs; comfortable with GA4, attribution/MMP dashboards, and competitive/traffic tools.
Excellent stakeholder management: you enable central operators to execute faster and smarter.
Bias for action, structured thinking, and high editorial standards.
Fintech/crypto scale‑up experience; existing network across key publishers/creators/events; experience building small local teams once traction is proven.

Nexo benefits: