CoinDesk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world’s largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visithttp://coindesk.com [coindesk.com]and for breaking headlines, data and indices visithttp://coindeskmarkets.com [coindeskmarkets.com]
In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit https://bullish.com . CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence.
Reports to:
Manager, CoinDesk Marketing
About the Role & Consensus
Held since 2015,Consensusis the only festival showcasing and celebrating all sides of the blockchain, crypto, and Web 3 ecosystems, and their wide-reaching effect on commerce, culture, and communities. Each year, Consensus brings tens of thousands of attendees together to hear from sought-after thought leaders and experience a wide range of discussions, meetings, parties, music performances, dinners, experiences, and much more. In 2025, we will launchConsensus Hong Kong&Consensus Toronto.
The Marketing Manager will be responsible for developing & executing against engaging marketing strategies for each Consensus event as well as our award-winning Media products;Coindesk.com,CoinDesk studios, etc. The ideal candidate will have experience in event marketing and media with an understanding of the Crypto & Web3 ecosystems with the ability to ensure the campaign messaging & positioning not only resonates with our target audiences and translates into impactful results for our core lines of business.
This role will be required to work onsite from our NYC Office based near Union Square. Required days per week is at the discretion of the hiring manager and may shift to more/less based on business needs.
What You’ll Do:
- Execute the overall event marketing strategy across digital, email, and print channels
- Manage event website and enhance content to drive website traffic
- Secure, manage and help to execute on media partnerships
- Oversee social media campaigns and online community management leading up to the event; 100+ posts on average per month.
- Manage the paid media campaign agency and track results.
- Create post-event recap, measurement reporting, and recommendations for the following year.
- Manage in-house ad campaigns.
- Leverage competitive analyses to uncover differentiators and translate into outbound competitive tactics.
- Work with our marketing and sales teams to create programs that attract leads, grow our pipeline, and increase revenue.
- Actively collect and use feedback to improve our products and market strategies
What You Have:
- Bachelor's degree in Marketing, Communications, or a related field.
- 4+ years of experience in full-stack marketing role within the media or events industries; professional experience or passion for the crypto/web3 industry is highly desired.
- Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
- Direct experience writing and positioning messaging on-brand end-user content
- A data-driven approach to your work and the ability to champion the customer and experience in shaping customer insights and research
- Strong written and verbal communication skills.
- Strong understanding of marketing channel strategy: website (CRO), marketing automation, SEO, PPC, etc.
- Creative and analytical thinking abilities.
- Ability to work independently and as part of a team.
- Proficiency with email marketing tools
- Familiarity with analytics tools such as Google Analytics, Facebook Insights, etc.
- Excellent verbal and written communication skills. Bilingual proficiency in English is required.
- Full professional proficiency in Cantonese and/or Mandarin is a plus.
- Familiarity with Hong Kong and China markets are a plus.
CoinDesk Inc and CoinDesk Indices Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $125,000 - $155,000 + discretionary annual target bonus + benefits. Offered salary may vary based on geographic location, including city and state, and will be reflective of job-related knowledge, skills and commensurate experience.
EQUAL OPPORTUNITY
In an effort to attract, retain, develop and promote the most qualified individuals, CoinDesk is committed to treating all applicants and employees in a nondiscriminatory manner with respect to the terms and conditions of employment, without regard to race, color, religion or belief, sex, national or ethnic origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status/service, physical or mental disability, or any other classification protected by applicable law. This mandate governs all aspects of employment, including recruitment, selection, promotion, training, education, social and recreation programs, compensation, discipline, termination and access to benefits.
For more information on our DEI initiatives, please visit:https://www.coindesk.com/dei/.
ACCOMMODATION
CoinDesk is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application process, please send an e-mail toaccomodations@coindesk.comand let us know the nature of your request.
Please note that only a member of CoinDesk’s Talent Acquisition team will reach out to you directly from an @coindesk.com or @coindesk-indices.com email in regards to any and all opportunities at CoinDesk. Disregard emails from any other addresses or persons. If you’re selected to move onto the next phase of our hiring process, a member of our team will reach out to guide you through our interview process. We look forward to connecting!
