Product Marketing Manager

BitGo • Full-time • Toronto • 2w ago

BitGo is the leader in digital asset financial services, providing institutional investors with liquidity, custody, and security solutions. Founded in 2013, BitGo pioneered the multi-signature wallet and is the first digital asset company to focus exclusively on serving institutional clients. Active in both centralized and decentralized finance, BitGo offers market leading trading, lending, and borrowing services through its prime brokerage services and acts as the custodian for WBTC, the leading global stablecoin for Bitcoin. In 2020, BitGo launched BitGo Portfolio and Tax, providing clients with a full-stack solution for digital assets. In 2018, it launched BitGo Trust Company, the first qualified custodian purpose-built for storing digital assets. BitGo processes approximately 20% of all global Bitcoin transactions, and supports over 600 coins and tokens. BitGo provides the security and operational backbone for more than 1500 institutional clients in 50 countries, including many regulated entities and the world’s top cryptocurrency exchanges and platforms. BitGo is backed by Goldman Sachs, Craft Ventures, Digital Currency Group, DRW, Galaxy Digital Ventures, Redpoint Ventures, and Valor Equity Partners.

We’re hiring a Product Marketing Manager who can think strategically about how to win our market and then quarterback projects that lead us to success. You’ll be responsible for shaping the go-to-market strategy, getting to know our target customer deeply, and influencing the way we build, market, and sell our product. We’re looking for smart, deliberate people who can blend strategy and execution, then communicate in a compelling way to customers and to our coworkers.

Responsibilities

Go-to-market

Shape our messaging and positioning
Lead field research and competitive research
Build out our buyer personas and user personas
Be a key voice in developing our go-to-market strategy

Sales enablement

Build sales enablement materials – including one-pagers, decks, videos, etc. – that help us improve our win rates and drive product adoption
Partner with Sales to understand industry trends, sales needs, and more

Product

Partner with Product Management, as well as the rest of the business side, to help prioritize our product roadmap
Own our product release communications strategy to drive greater product adoption by new and existing customers

Marketing

Launch new products and features to the world
Help plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convert
Work with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnel
Influence industry analysts so they understand where we fit in the marketplace and why we’re the best choice for our customers

Requirements

3+ years marketing experience in the software world
Excellent writing and communications skills
Experience with crypto, FinTech, etc. is helpful, but not required

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want risks to be part of the team that changes the world’s financial markets.

Here are some of the benefits* of working at BitGo:

Competitive base salary, bonus and stock options
Computer equipment and workplace furniture to suit your needs
Great colleagues and inspiring startup environment

*Benefits may vary based on location.

Cryptocurrencies are the most disruptive change the financial services industry has seen in years. Join us and you’ll be able to look back and say you were part of the team that transformed investing.