As the User Engagement Lead, you will drive user onboarding, engagement, re-activation, and social connection, ensuring users feel consistently motivated and satisfied. You will own lifecycle marketing campaigns that utilize data-driven insights to enhance the user journey.
Key Responsibilities
Core Product Engagement
- Collaborate with the product team to create contextual feature discovery and promote new feature launches.
- Drive KPIs by leveraging email, push, IAM, and other communication channels to connect with users effectively.
Lifecycle Strategy and Engagement
- Onboarding Optimization: Lead initiatives to ensure new users have a smooth, engaging onboarding experience, setting the stage for long-term retention.
- Data-Driven Re-Engagement: Utilize behavioral triggers and tailored nudges to keep users actively engaged with the app.
- Re-Activation Campaigns: Design personalized outreach efforts to re-engage inactive users, using targeted messaging and tailored offers.
- Social Activations: Develop friend invites, community activities, and social prompts to encourage interaction and foster connections within the app.
Campaign Management and Lifecycle Operations
- Event-Based Campaigns: Plan and execute themed events or challenges that promote group participation and build excitement among users.
- Limited-Time Offers: Develop seasonal promotions, exclusive bonuses, and time-sensitive offers to enhance user excitement and urgency.
- Personalized Reactivation Campaigns: Craft reactivation campaigns tailored to dormant users, using data insights to draw them back into the fold.
Cross-Functional Collaboration
- Work closely with product, marketing, and data teams to align campaigns with business goals and ensure seamless execution.
- Share performance insights, user behavior trends, and strategic recommendations to improve engagement initiatives continually.
Who You Are
- Experimentation and Growth LeaderA strategic thinker with a bias for action and a passion for testing hypotheses, learning fast, and iterating to find scalable solutions.Adept at balancing big-picture strategy with hands-on execution, thriving in a culture that values curiosity and continuous improvement.
- User-Centric: A deep understanding of user behavior, with a passion for crafting engaging experiences that keep users motivated to return.
- Dynamic Problem-Solver: Thrives in dynamic, fast-paced environments, with a proactive approach to ownership and execution.
- Lifecycle Optimization Expert: Experienced in designing strategies for user onboarding, re-engagement, and retention, with a focus on lifecycle optimization in B2C companies.
- Data-Driven Marketer: Proficient in analytics tools like Amplitude, Looker, or Tableau, using insights to improve engagement and retention.
- CRM Expert: Skilled in CRM platforms like Braze, MoEngage, or Iterable, with expertise in creating automation workflows, segmentation, and targeting strategies.
- Innovative Campaign Creator: A strong background in designing event-based campaigns, limited-time offers, and personalized reactivation efforts that drive excitement.
- Collaborative Partner: Experienced in cross-functional teamwork, aligning with various departments to execute successful campaigns.
Experience and Skills
- 5+ years in user engagement, lifecycle marketing, and CRM, preferably in B2C companies.
- Expertise in CRM and lifecycle marketing platforms to design complex workflows and data-driven campaigns.
- Strong copywriting, campaign design, and content creation abilities.
- Proven success in driving KPIs related to user activation, engagement, and reactivation.
- Fluent in English.
Why join us
This is your chance to lead user engagement efforts in a dynamic, fast-growing environment. You’ll have the opportunity to directly shape how we connect with users, fostering meaningful interactions and driving impactful results.
- Remote-friendly & Flexible hours: Work from anywhere, with performance focused on results, not hours.
- Apple devices for work
- Health insurance coverage
- WellBeing program
- Unlimited time-off policy
Join us in delivering an unparalleled user experience!
