Paxful is the world’s largest people-powered marketplace, connecting over 14 million users across 140+ countries to move, save, and store money - even without a bank account. Founded in 2015 and based in the United States, Paxful offers safe, fast, and reliable access to the global economy through cryptocurrencies bought and sold on a borderless peer-to-peer payment network. With over 500 payment methods for accessing Bitcoin, USDT, and other popular digital and local currencies, Paxful is building a financial system allowing all users to participate in the digital economy.
Paxful aims to empower individuals with financial freedom by offering a safe and reliable global trading platform. We seek a highly motivated Marketing Manager to join our dynamic team and report to the VP of Growth. This role is critical to driving user and revenue growth, focusing on acquisition, retention, and effective channel management.
Key Responsibilities:
- Communications Strategy & Execution
- Set the tone and direction for all internal and external communications, ensuring consistency and coherence in areas such as PR & email.
- Utilize paid and owned channels effectively, developing initiatives aligned with business objectives and brand guidelines.
- Oversee marketing campaigns' planning, implementation, and performance tracking, ensuring that all efforts are focused on maximizing user growth and revenue.
- Coordinate cross-functional efforts, compiling assets and information from internal teams and external partners.
- Agency & Partner Collaboration:
- Manage agency partners across respective channels, ensuring alignment with overall marketing goals and consistency in messaging.
- Conduct regular performance evaluations and provide strategic input to enhance agency-driven performance.
- Brand Alignment & Cross-Channel Synergy:
- Collaborate closely with the Brand and Content teams to ensure all marketing activities align with brand messaging and cross-channel strategy
- Foster integration between paid campaigns and organic efforts across social media, SEO, email, and community platforms (e.g., Telegram, Discord).
- Support & Stakeholder Coordination:
- Work alongside the VP of Growth to maintain day-to-day marketing progress, troubleshoot challenges, and ensure effective communication between all channel owners.
- Act as a key point of contact for the marketing team, creative resources, and external stakeholders to drive consistent campaign execution.
Requirements
- Experience:
- Minimum of 5 years of hands-on experience in marketing, preferably in a fast-paced, growth-oriented environment with exposure to multiple marketing channels.
- Platform Expertise:
- Proven expertise in leveraging paid tools such as Meta Business Manager, Google Ads, TikTok Business Manager, and other performance marketing platforms.
- Analytical Skills:
- Strong analytical mindset, capable of interpreting data and translating insights into actionable marketing strategies, aka data-driven decision-making.
- Advanced knowledge of tools like Excel and Google Analytics; familiarity with platforms like Superset or MySQL is a plus.
- Creative Understanding:
- Ability to balance data-driven decision-making with appreciating what works creatively to engage audiences.
- Experience working closely with creative teams to develop marketing concepts that drive conversions.
- Collaboration:
- Excellent project management skills with the ability to work cross-functionally with internal stakeholders and external agencies.
- Strong verbal and written communication skills, able to convey complex ideas effectively.
- Cross-Channel Proficiency:
- Experience guiding messaging for Social Media, PR, SEO, and Email teams to achieve cohesive campaigns and brand excellence.
Nice to Have:
- Experience in industries such as Crypto, Fintech, and Marketplaces
- Experience with global marketing (vs. domestic)
- Background in driving growth for mobile apps on iOS and Android
Skills & Competencies:
- Strong proficiency in paid advertising tools (Meta, Google Ads, TikTok, etc.).
- Advanced Excel skills for campaign analysis and budget tracking.
- Familiarity with A/B testing and other conversion rate optimization techniques.
- Ability to set up and analyze marketing experiments, interpret data trends and make data-driven decisions.
- Competency in building dashboards and visualizing key metrics for leadership teams.
- Exceptional organizational skills with the ability to manage multiple projects simultaneously.
- Experience in agile marketing processes and collaboration with teams using tools like Asana, Trello, or JIRA.
- Understanding brand management and the nuances of building a cohesive message across paid and organic channels.
- Comfortable with rapid iteration of creative content in response to performance data.
Benefits
We encourage a remote-first approach for geographically distributed teams, being open to skilled professionals from around the world. Beyond that, we are committed to transparency, openness, and supporting each other to build great things together.
You can expect:
- Competitive Salary and Commission package for the selected candidate.
- Fully remote work environment
- Opportunity to work with cutting-edge technologies on impactful projects
- Collaborative, innovative, and supportive work culture
- Professional growth and development opportunities
Notes
We are a fully remote, distributed team. However, we are currently unable to provide visa sponsorship for employment.
Upon submitting your application, you consent to receive future communications. The communication will depend on the alignment of your qualifications with this position. Only eligible candidates will receive correspondence.
Interested in Paxful but don't think this role is the best fit for you? View our other positions: https://paxful-crypto.workable.com
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To recruitment agencies and outsourcing entities: Paxful maintains a strict policy of not accepting third-party applications from recruitment agencies or individual recruiters. Furthermore, any collaboration with outsourcing partners remains outside of our strategic planning.
