Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Plan and execute marketing events and campaigns that enhance brand visibility and engagement
- Drive the marketing strategies across multiple Binance Earn products and service
- Collaborate with cross-teams, including marketing, regional teams, and product teams to ensure seamless execution of marketing initiatives
- Oversee and optimize marketing efforts across various channels, including social media, paid advertising, search engine optimization (SEO), and user campaigns
- Utilize strong analytical skills to interpret complex data sets and generate actionable insights
Requirements
- 3+ years minimum experience in integrated marketing campaigns with excellent data analytics capabilities
- Proven success in growth marketing and operation, eg. operation campaign design, content marketing, email marketing, top-of-funnel growth, and funnel optimization
- Deep understanding of digital marketing channels and associated analytics tools
- Strong written communication capacity and interpersonal skills: build and manage strong relationships with their team and cross-functional colleagues
- Data-focused: Able to roll up your sleeves to pull and analyze data and gain insights from the data
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
