Responsibilities
- Develop and refine a strategic user acquisition roadmap aligned with business objectives and market-specific dynamics across markets, with a focus on app marketing strategies.
- Lead and mentor a team of acquisition specialists, providing guidance, support, and performance coaching to drive results in app marketing and paid acquisition.
- Oversee the planning, execution, and optimization of paid acquisition campaigns across channels such as Google Ads, Facebook Ads, Instagram Ads, X, ASA and other relevant platforms, with a specific focus on app marketing tactics.
- Develop and implement app marketing strategies to drive app installs, engagement, and conversions, leveraging channels such as in-app advertising, affiliates and mobile ad networks.
- Conduct market research and competitive analysis to identify growth opportunities, market trends, and competitive threats in each market, with a focus on capturing market potentials and improving market share.
- Drive continuous improvement in ROAS performance through data-driven insights, A/B testing, and campaign optimization strategies, with a strong funnel conversion concept and experience in full funnel marketing strategy from awareness to conversion.
- Foster a culture of test & learn within the acquisition team, encouraging experimentation, hypothesis testing, and iterative improvements to acquisition strategies and tactics.
- Manage acquisition budgets effectively across markets, ensuring optimal allocation and alignment with business goals and KPIs for app marketing and paid acquisition.
- Generate regular performance reports and dashboards to track key metrics, analyze campaign performance, and provide actionable insights to senior leadership, showcasing expertise as T-shaped marketers specializing in paid advertising.
- Collaborate closely with cross-functional teams, including marketing, product, analytics, and finance, to align acquisition strategies with overall business objectives and initiatives, ensuring a cohesive approach to full funnel marketing strategies.
Requirements
- Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred.
- 8+ years of experience in user acquisition, growth marketing, or digital marketing roles, with a focus on paid acquisition and app marketing.
- Proven track record of driving revenue growth and optimizing ROAS across multiple markets, with expertise in capturing market potentials and improving market share.
- Strong leadership and team management skills, with experience leading and developing high-performing teams.
- Expertise in paid advertising platforms such as Google Ads, Facebook Ads, and other relevant channels, with a strong funnel conversion concept and experience in full funnel marketing strategy from awareness to conversion.
- Experience with app marketing strategies, including app store optimization (ASO), in-app advertising, and mobile ad networks.
- Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to senior leadership and cross-functional teams.
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team. Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team. Personal data provided by applicants will be used for recruitment purposes only.
