Search Engine Marketing Expert (SEO/SEM)

Coins.ph • Full-time • Shanghai, China • 5d ago

Responsibilities

Plan, develop and implement our SEO strategy to improve the overall marketing performance
Work towards organic search optimization and ROI maximization
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Identify our users to better target identified users
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Work with web developers and marketing teams to properly implement SEO best practices
Stay up to date with the latest SEO and digital marketing latest trends and best practices

Requirements

3 years of experience as Search Engine Marketing Specialist or similar role
3 years of experience with planning and implementing a successful SEO strategy
Experienced in web analytics, marketing, and business development
Experience with A/B testing and other testing metrics
Knowledge of HTML, CSS, JavaScript
Ability to analyze data and provide evidence-based recommendations
Sense of ownership and pride in your performance and its impact on company’s success
Solid crypto industry experience

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