The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
We’re looking for an analytical, creative, and driven Marketing Director to lead our Americas Regional Marketing team at Fireblocks! You’ll work in close collaboration sales to lead, develop and execute region-specific integrated marketing strategies and programs to drive awareness, pipeline growth, and revenue expansion. You will have the opportunity to work closely with and have significant input with all marketing functions.
Responsibilities
- Full ownership of the strategy, execution and performance of the Americas region marketing plan to drive awareness, new pipeline and expansion of business within our existing customers. This includes topical and ABM campaigns, events, webinars and content.
- Lead and collaborate with sales teams and business segment leaders on go-to-market strategy for the Americas and develop a deep understanding of the key markets (including both North America and LatAm), segments, and sales teams’ needs.
- Monitoring and reporting on marketing program performance, effectiveness, progress, and goal attainment and providing recommendations for optimisation.
- Managing and monitoring spend and ROI to ensure budget decisions meet quarterly and yearly targets.
- Driving the relationship and processes between marketing, BDRs, and sales to ensure productive regional support and revenue generation.
- Own the marketing relationship and representation on Americas sales forecast calls, QBRs, and other events of collaboration.
Required Skills
- 12+ years of integrated marketing experience in B2B software or cybersecurity industry, proven track record of planning and executing impactful demand generation & awareness programs
- Experience in financial services, fintech, blockchain, or crypto is preferred
- Analytical, data-driven, and results-oriented
- Self-motivated, with critical attention to detail, creative problem-solving, high collaboration, and uncompromising commitment to delivering a best-in-class experience.
- Flexibility, adaptability and the passion to thrive in a fast-paced environment
- Proven negotiation, problem-solving, organization and project management skills
- Experience managing and optimizing marketing budgets
- Outstanding written and verbal communication skills
- Ability to travel internationally is required
For employees hired to work from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.
It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $118,000 to $155,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
