Who are we?
IOHK, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.
What the role involves:
As an innovative and visionary Creative Director, you will lead the creative team for Input Output Group. This role requires a deep understanding of Web3, blockchain, decentralized applications (dApps), and emerging digital experiences. The ideal candidate will blend storytelling, brand strategy, and cutting-edge design to create immersive, engaging, and community-driven experiences that elevate our brand in the Web3 ecosystem.
You will develop and execute compelling creative solutions, collaborating with cross-functional teams to enhance brand storytelling and engagement. You will be responsible for creative decision-making, advocate for best practices, and stay ahead of industry trends. Your impact will be felt through high-quality, consistent, and engaging creative work that strengthens our brand.
Creative Strategy & Leadership: Develop and execute a compelling brand and creative strategy that aligns with our mission and resonates with the Web3 community. Establish and maintain a strong, cohesive brand identity, ensuring consistency across all digital and physical touchpoints. Translate complex blockchain and Web3 concepts into visually compelling and accessible brand elements. Manage and mentor an in-house creative team and external agency partners to deliver high-impact work.
Brand & Identity Development
- Brand Strategy: Develop and implement a comprehensive branding strategy that aligns with the company’s mission, vision, and values. Support the launch of new products with compelling branding. Act as a key contributor to discussions about brand evolution and strategic creative direction.
- Brand Naming: Lead the development of company and product names that are memorable, relevant, and aligned with Web3 culture.
- Visual Identity: Create and maintain a cohesive brand identity, including logos, typography, color palettes, iconography, and other brand elements.
- Brand Voice & Messaging: Define the tone of voice, storytelling approach, and messaging framework to ensure consistency across all platforms.
- Brand Guidelines: Develop and enforce brand guidelines to ensure alignment across internal teams, marketing materials, digital assets, and community engagement.
- Brand Development & Adherence: Uphold and evolve brand identity, ensuring all creative projects maintain consistency with established guidelines while bringing fresh and innovative ideas to strengthen visual storytelling.
Website & Digital Experience Design
- Oversee the design and evolution of the company’s website, ensuring seamless UI/UX and interactive engagement.
- Lead the development of decentralized, Web3-native experiences.
- Collaborate with product and engineering teams to optimize design for performance, accessibility, and scalability.
Video Production & Storytelling
- Conceptualize and oversee the production of high-quality video content, including brand stories, product explainers, and Web3 education pieces.
- Manage motion graphics, animation, and immersive digital experiences to enhance storytelling across platforms.
- Work with internal and external video production teams to ensure brand consistency and narrative impact.
- Live & Virtual Events: Lead creative efforts for virtual events, AMA sessions, and livestreams that reinforce brand messaging and community engagement.
Marketing & Communications Engagement
- Integrated Campaigns: Conceptualize and execute creative marketing campaigns that drive awareness, engagement, and loyalty.
- Design creative campaigns that engage, inspire, and activate the Web3 community, fostering brand loyalty and advocacy.
- Develop content strategies for social media, product announcements, press announcements, events, and interactive experiences.
- Collaborate with marketing and community teams to align creative assets with user acquisition and retention strategies.
People Management & Leadership
- Team Leadership & Development: Build, mentor, and manage a cross-functional team of designers, writers, video editors, content creators, and external creative partners.
- Foster Collaboration & Innovation: Create a collaborative, creative, and high-performing environment, ensuring all team members are motivated and aligned with the company’s vision
- Performance Management: Set clear goals, provide constructive feedback, and support the professional growth of team members through training and mentorship.
- Resource Allocation: Collaborate with the operations and project management team to manage the allocation of creative resources and prioritize projects based on business objectives, team capacity, and timelines.
Cross-Functional Leadership & Innovation
- Work closely with product marketing, and engineering teams to integrate creativity into brand storytelling.
- Stay ahead of trends in Web3, blockchain, AI-generated art, and digital culture to push the boundaries of creative innovation.
- Manage and mentor an in-house creative team and external agency partners to deliver high-impact work.
Collaboration & Stakeholder Engagement
- Communicate and present creative ideas, concepts, and processes confidently to peers, stakeholders, and leadership teams.
- Collaborate effectively to mediate creative challenges and arrive at the best outcomes for projects.
Asset Management & Workflow Optimization
- Lead the team to organize and manage creative assets, templates, and project files to ensure efficient workflows and archiving for future use.
- Strategize and streamline processes to enhance productivity and team efficiency.
The above list of responsibilities is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organization.
Leadership
As Leaders it is our responsibility to motivate, develop and progress our fellow team members. As a Leader there is a need to communicate openly with all members of your team, address any issues head on and not shy away from difficult conversations.
Empowering your team to provide the best results by organising clear processes and coordinating team efforts should be your top priority.
Please read our Leadership at IO Global document for more information on your duties and responsibilities as a leader at IOG.
Requirements
Who you are:
- 10+ years of experience in creative leadership, branding, or design, with a strong portfolio in tech, gaming, or Web3 industries.
- Proven experience in brand strategy, naming, identity design, and creative asset development.
- Strong background in UI/UX design, website development, and interactive digital experiences.
- Expertise in motion graphics, video production, and multimedia storytelling.
- Experience with Web3, DAOs and blockchain-native brands.
- Strong leadership, project management, and team-building skills.
- Passion for innovation and a forward-thinking approach to branding and creative execution.
- Proven experience in a Creative Director or senior creative role, with a strong portfolio showcasing diverse and impactful projects.
- Expertise in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) and other relevant tools.
- Strong knowledge of composition, color theory, typography, and storytelling techniques.
- Demonstrated experience leading multi-faceted creative projects in a fast-paced environment.
- Exceptional time management skills, able to prioritize and manage deadlines while maintaining quality.
- Collaborative mindset with excellent communication skills to engage stakeholders and foster teamwork.
- Familiarity with video production workflows, formats, and optimization for various platforms.
Are you an IOGer?
Do you find yourself questioning the status quo? Do you tinker with ideas and long to turn those ideas into solutions? Are you able to spark thoughtful debates, bringing out the inquisitiveness in others? Does the promise of continuously growing excite you? Then get ready to reimagine everything you thought wasn’t possible because that’s what it means to be an IOGer - we don’t set limits, we break them.
Benefits
All colleagues
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
- Competitive PTO and Sick Leave plan
US Employees
- Medical, Dental, and Vision benefits coverage for the employee and dependents
- 401k
- Health Savings Account
- Life Insurance
At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
