Job Purpose
As a Creative Lead, you will shape and elevate the creative direction of our Marketing Department. This individual contributor role focuses on driving innovation, ensuring creative excellence, and aligning visual and narrative output with strategic goals.
You will develop and execute compelling creative solutions, collaborating with cross-functional teams to enhance brand storytelling and engagement. While not a managerial role, you will influence creative decision-making, advocate for best practices, and stay ahead of industry trends. Your impact will be felt through high-quality, consistent, and engaging creative work that strengthens our brand.
Key Responsibilities
Creative Direction & Leadership
- Lead the creative vision for multiple projects, ensuring alignment with brand objectives and fostering innovative storytelling approaches.
- Oversee the creation and production of high-quality creative content, ensuring precision, accuracy, and compelling storytelling across all projects.
- Take initiative in driving the creative process while solving creative challenges both independently and collaboratively.
Video Production & Direction
- Conceptualize and direct visually compelling video content that resonates with target audiences and aligns with brand identity.
- Manage video production end-to-end, from pre-production to final delivery, ensuring high-quality output optimized for various platforms (web, mobile, social media).
- Coach and mentor team members involved in the video production process, ensuring consistent growth and skill development.
Video Editing & Post-Production
- Edit and assemble raw footage into polished videos, incorporating transitions, effects, sound design, and motion graphics to enhance storytelling.
- Optimize video content for various formats, resolutions, and channels while ensuring brand consistency and high production standards.
Storyboarding & Concepting
- Collaborate with internal teams to storyboard concepts and visualize ideas that align with project goals and creative briefs.
- Translate abstract ideas into tangible, creative executions that resonate with the intended audience.
Brand Development & Adherence
- Uphold and evolve brand identity, ensuring all creative projects maintain consistency with established guidelines while bringing fresh and innovative ideas to strengthen visual storytelling.
- Act as a key contributor to discussions about brand evolution and strategic creative direction.
Collaboration & Stakeholder Engagement
- Work closely with marketing, content, and design teams to ensure creative solutions meet strategic objectives.
- Communicate and present creative ideas, concepts, and processes confidently to peers, stakeholders, and leadership teams.
- Collaborate effectively to mediate creative challenges and arrive at the best outcomes for projects.
Asset Management & Workflow Optimization
- Organize and manage creative assets, templates, and project files to ensure efficient workflows and archiving for future use.
- Strategize and streamline processes to enhance productivity and team efficiency.
Technology & Trends
- Stay informed about emerging trends, tools, and techniques in creative direction, video production, and post-production.
- Explore and implement innovative tools and technologies to elevate creative output.
The above list of responsibilities is not an exhaustive list of duties and you will be
expected to perform different tasks as necessitated by your changing role within the
organization.
Requirements
Key Competencies
- Strategic Vision:
- Ability to connect creative output to broader business goals and marketing strategies, ensuring impactful outcomes.
- Creative Problem-Solving:
- Skilled in addressing creative challenges with innovative and effective solutions.
- Leadership & Mentorship:
- Proven ability to coach and mentor team members, fostering growth and collaboration within the creative team.
- Collaboration & Communication:
- Strong interpersonal and communication skills to engage stakeholders and foster alignment across departments.
- Storytelling Expertise:
- Exceptional ability to craft compelling narratives through visual and video content.
- Technical Proficiency:
- Expertise in industry-standard tools (Adobe Creative Suite: Premiere Pro, After Effects, Photoshop, Illustrator) and familiarity with emerging tools and trends.
- Attention to Detail:
- Meticulous approach to creative execution, ensuring precision, consistency, and alignment with brand guidelines.
- Adaptability & Resilience:
- Ability to adapt to shifting priorities and work effectively in a fast-paced, dynamic environment.
- Project Management Skills:
- Exceptional time management and organizational abilities, with a focus on meeting tight deadlines without compromising quality.
- Innovation & Trend Awareness:
- Passion for exploring and implementing new creative ideas, tools, and techniques to keep content fresh and competitive.
Education and Experience
- Proven experience in a Creative Lead or senior creative role, with a strong portfolio showcasing diverse and impactful projects.
- Expertise in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) and other relevant tools.
- Strong knowledge of composition, color theory, typography, and storytelling techniques.
- Demonstrated experience leading multi-faceted creative projects in a fast-paced environment.
- Exceptional time management skills, able to prioritize and manage deadlines while maintaining quality.
- Collaborative mindset with excellent communication skills to engage stakeholders and foster teamwork.
- Familiarity with video production workflows, formats, and optimization for various platforms.
Benefits
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
- Competitive PTO
At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
US Benefits:
- Medical, Dental, and Vision benefits coverage through for the employee and dependents
- 401k
- Health Savings Account
- Life Insurance
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
We value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
