About the Company:
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
About the Team:
The Integrated Communications team is responsible for helping to drive and shape positive sentiment and develop community regarding the World protocol. Tasked with creating and managing World's Integrated Communications efforts (earned and owned), the team oversees everything from community management to earned media and content creation.
About the Role:
As the Head of Communications for Europe, you will lead the development and execution of communication strategies tailored to the diverse markets and stakeholders across Europe including but not limited to: the DACH region, Poland Austria, Portugal, Spain, the UK, Central/Eastern Europe.
You will be responsible for enhancing the organization's reputation, driving engagement, and promoting its mission and initiatives within the region via earned media while helping inform owned content strategies. This position requires a strategic thinker with a strong work ethic, commitment to results and extensive experience in integrated communications, a deep understanding of regional dynamics, and the ability to thrive in a dynamic (and sometimes ambiguous!) cross-functional environment to achieve communication objectives effectively.
What you'll do:
- Develop and execute communications campaigns that support broader policy communications and regulatory agenda.
- Deliver strategic communications components spanning but not limited to product releases, new market openings, thought leadership and brand building initiatives.
- Flawless execution of strategic communications components spanning but not limited to product releases, new market openings, crisis situations, thought leadership and brand building initiatives.
- In partnership with local agencies lead storytelling efforts to highlight the impact of World’s initiatives, including its flagship products: World ID, World App, World Chain, and other regional projects.
- Enhance press understanding of World’s mission and technology via earned media programs that result in high-impact coverage across diverse media outlets (tech, business, crypto, mainstream, economic) in the region.
- Collaborate/partner with relevant counterparts to help shape and execute social media strategies to support the broader mission of driving positive sentiment.
- Provide timely and transparent communication to stakeholders during challenging situations to safeguard the organization's reputation and integrity.
- Source, onboard and manage a roster of external agency partners to deliver high-impact results. Select and onboard new agencies as needed, while monitoring performance, tracking KPIs, and setting goals to ensure high-ROI partnerships.
- Advocate for market-specific communications needs to global and cross-functional teams, ensuring regional PR requirements are met and appropriately flagged.
About You:
- Bachelor's degree in Communications, Public Relations, Journalism, International Relations, or related field. Master's degree preferred.
- Extensive experience (15+ years) in communications, with a focus in Europe, preferably within multinational organizations, NGOs, global companies or international agencies.
- Deep understanding of regional dynamics, cultural nuances, and media landscapes across Europe.
- Successful experience and exposure to organizations working in an innovative space that intersects with a regulatory environment.
- Proven track record of developing and executing successful communication strategies that drive engagement, enhance reputation, and achieve business objectives in diverse markets.
- Exceptional media relations skills and experience working with journalists, media outlets, and influencers across the region.
- Strategic thinker with the ability to translate business goals into actionable communication plans and initiatives.
- Outstanding written and verbal communication skills, with the ability to craft clear, compelling messages for diverse audiences and cultural contexts.
- Proficiency in digital communication tools and platforms, including social media, content management systems, and analytics tools.
- Fluency in English is required, proficiency in additional languages spoken in the region is a plus.
- Direct experience with Web3/Crypto, data/privacy and financial regulations a plus.
- Native to or longstanding residency in the region required.
- Experience successfully hiring and managing a network of local, external PR agencies.
- Ability to travel to provide in person support for market launches, speaking engagements, media tours and other relevant events.
