Senior /CRM Specialist (Sports)

CryptoCom • Full-time • United States • 1w ago

The CRM Specialist will collaborate with internal marketing, product, and creative teams to optimize user engagement at Crypto.com, focusing on the sports betting vertical. The candidates must demonstrate a strong understanding of Sports products, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both Sports traders and new traders.

Responsibilities

Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing MarTech team and related stakeholders.
Devise strategies to engage users in different stages of their sports journey.
Utilize data/AI segmentation model to categorize users based on behavior, preferences, and engagement levels
Utilize APIs to streamline routine tasks in the CRM platform, enhancing efficiency and user experience by sending timely, targeted messages.
Personalize user communications to boost platform engagement and transactions.
Pulling reports from the CRM platform into data visualisation tools for in-depth business performance analysis, enabling the formulation of strategic optimisation plans.
Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
Support analysis and enhancement of CRM campaigns
Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
Assess and plan data points to integrate with CRM platform

Requirements

BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
Minimum of 3 years experience in e-commerce business
Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
Knowledge of Sports/ betting industry will be a plus
Experience with API integration will be a plus
A strong eye for detail and precision
Self-directed learning attitude and strong sense of ownership
Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
Excellent skills in MS Office suite of programmes
Excellent command of English, both written and verbally
Proficiency in building email templates via HTML
Proficiency in SQL or Python and other programming languages
Experience in copywriting and/or design
Strong understanding of cryptocurrency/blockchain industries including