Role Overview: As the leader of the Marketing function, you will join our Leadership Team to redefine the narrative in blockchain and AI. We’re seeking an experienced, innovative marketer who is passionate about advancing the blockchain industry and driving growth for emerging technologies. In this role, you will own and shape the Cyber•Fund narrative while overseeing distribution channels and supporting the growth of our portfolio companies. From crafting strategies to executing campaigns, you’ll work closely with founder and CEOs to ensure their stories engage and activate their core audiences. The ideal candidate has 5+ years of experience leading marketing efforts in early and growth-stage crypto companies and is deeply immersed in the Web3 ecosystem.
Key Responsibilities:
- Portfolio support: Manage relationships with 5-7 portfolio companies, delivering tailored marketing strategies, campaigns, and results.
- Team leadership: Make decisions on hiring, training, and expanding the team, defining roles and optimizing resources.
- Strategic marketing: Collaborate with portfolio teams to define roadmaps, OKRs, KPIs, and long-term marketing plans
- Channel ownership: Oversee reporting, modelling, and goal setting to achieve measurable returns.
- Execution: get hands-on with high-priority projects, ensuring alignment with goals and timelines.
- Cross-functional collaboration: Work across PR, KOLs, Content, Growth, Events, and other teams to deliver integrated strategies.
- Brand stewardship: Take full ownership of Cyber°Fund brand, adapting messaging and strategies to a dynamic ecosystem.
- Resource allocation: Manage marketing budgets effectively to optimize outcomes.
- Public relations: Oversee PR strategies to ensure consistent messaging and strong market presence.
- Content & social strategy: Lead content development and social media strategies.
- Growth campaigns: Oversee paid and owned media campaigns to drive acquisition and engagement.
- Data-driven decisions: Monitor campaign performance and leverage analytics for continuous improvement.
- Industry engagement: Represent the organization at key industry events to enhance visibility and reputation.
- Trend integration: Stay informed about trends and integrate insights into marketing strategies.
Who You Are:
- Experience: 5+ years as a Marketing Director, Head of, C-level executive or similar role.
- Industry knowledge: Deep understanding of and experience with crypto, blockchain, and AI ecosystems.
- Strategic thinker: Ability to translate consumer insights and analytics into actionable marketing plans.
- Track record: Proven success in launching campaigns and announcements, with examples of impactful work.
- Emergent tech expertise: Experience working with cutting-edge technology brands.
- Organised doer: Action-oriented and able to handle tasks of varying complexity with efficiency and focus.
- Creative and analytical: Critical thinker with a balance of creative vision and data-driven decision-making.
