Public Relations Associate (Asset Management)

Serotonin • Full-time • Los Angeles • 4m ago

Who is Serotonin

Serotonin is the leading go-to-market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, digital assets, venture capital, blockchain technology, and AI since its launch in 2020. From public relations and growth marketing to on-chain analytics and content, Serotonin delivers end-to-end go-to-market support to accelerate global innovation.

About the role

Serotonin is hiring a Public Relations Associate to support our asset management vertical, working across some of the most respected firms and portfolio companies in institutional crypto. This is a fast-paced, writing-heavy role focused on media strategy, thought leadership, and storytelling around the future of finance. You’ll work closely with a Public Relations Director (your manager) and collaborate with content, social, and community leads to craft narratives and land top-tier coverage. The ideal candidate has a background in fintech, asset management, crypto, or financial communications and wants to deepen their exposure to the sharpest minds shaping the next generation of financial infrastructure. Candidates must have strong writing and communication skills.

Responsibilities

Support the development and execution of PR strategies for asset managers, VC firms, and their portfolio companies
Research and build tailored media lists across crypto, finance, tech, and mainstream business outlets
Draft and edit press releases, media pitches, and briefing materials
Help identify and secure thought leadership opportunities, including podcasts, speaking engagements, and contributed content
Coordinate interviews and manage media requests in partnership with founders and internal stakeholders
Build and maintain relationships with reporters, editors, podcasters, and influencers
Monitor, analyze, and communicate PR results; create wrap-up reports in partnership with the PR Director
Stay ahead of financial, crypto, and macroeconomic news cycles to surface timely opportunities
Contribute to client meetings, brainstorms, and team syncs with insight and attention to detail

Requirements

1–3 years of experience working in public relations, either at an agency or in-house
Background in fintech, financial services, crypto, venture capital, or consumer finance
Understanding of financial trends and the media landscape; familiarity with DeFi, tokenized assets, and/or blockchain infrastructure is a major plus
Proven ability to contribute to and execute successful public relations campaigns
Highly responsive, detail-oriented, and collaborative
Strong writing, editing, and communication skills
Comfortable working independently and across time zones
Willingness to travel when required
Ability to manage multiple projects and priorities in a fast-paced environment