At Improbable, we build and scale ambitious ventures that shape the future of digital experiences. Our ventures bring together the worlds of sports, media, and entertainment to create new ways for fans to connect with the people and moments they love.
We are looking for a Head of Marketing to shape and drive our entire marketing strategy for one of our Venture Businesses, they are an emerging digital platform at the intersection of sport, fandom, and culture. Their mission is to bring fans closer to the personalities they admire, creating direct and meaningful interactions through social media and in-app experiences. With a fast-growing roster of world-class sports talent and a passionate community of Gen Z fans, we’re building a next-generation destination for fan engagement.
What you’ll do
- Lead and mentor a team of content/community managers
- Build and execute high-impact campaigns across social and in-app
- Drive growth loops, UGC, and community-driven engagement
- Analyse KPIs and share insights with leadership
- Collaborate with product, partnerships, and sales teams
What you’ll bring
- 4–6+ years in social/digital/growth marketing (sports, entertainment, or consumer apps)
- Experience managing small teams and delivering campaigns at pace
- Strong understanding of Gen Z fan culture and social trends
- Startup mindset: proactive, creative, fast-moving
- A genuine passion for football
Nice to have
- Experience in fan engagement apps or consumer mobile products
- Familiarity with paid ads or influencer marketing
- Fluency in English (Spanish a plus)
Join us to shape the future of fan culture — and how millions connect with their heroes.
While we think the above experience could be important, we’re keen to hear from people who believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply.
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