ABOUT US
We’re Wirex and we’ve never been afraid to do things differently.
We built the world’s first card that lets you spend crypto like cash. We made DeFi-powered savings simple. And we launched the first-ever crypto rewards programme long before anyone else.
Today, over 6 million people in 130 countries use Wirex to send, spend, and save digital assets with ease. Our mission? To make digital money mainstream - fast, flexible, and accessible to everyone.
If you’re ready to help us change how the world thinks about money and you’ve got the talent, vision, and drive to match, this is your moment.
OVERALL ROLE PURPOSE
We are seeking an experienced and entrepreneurial Chief Growth & Marketing Officer (CGMO) to drive growth across our crypto, retail, and payments ecosystem, spanning B2C, B2B, and B2C2B channels.
This is a hands-on, high-impact leadership role for a data-driven strategist who combines creativity, commercial acumen, and executional excellence. The CGMO will merge digital marketing, brand strategy, and growth analytics to build a unified customer journey, one that connects consumers, partners, and businesses across the Web3 and retail landscapes.
The ideal candidate will have previous experience in a crypto and digital assets environment, a strong grounding in retail and consumer behaviour, and a proven track record of scaling brands through measurable, data-led growth.
MAIN RESPONSIBILITIES OF THE ROLE
Growth Strategy & Execution
- Design and implement end-to-end growth strategies to accelerate user and partner acquisition, engagement, and retention across B2C, B2B, and B2C2B channels.
- Identify new market opportunities, partnerships, and commercial models that strengthen customer lifetime value and drive business expansion.
- Operate as both strategic architect and hands-on executor, ensuring a direct link between strategy, implementation, and measurable results.
Marketing & Brand Leadership
- Define, evolve, and protect the company’s brand identity across all markets and customer types.
- Lead the development and execution of integrated marketing campaigns, spanning digital, social, influencer, community, PR, and event channels.
- Inspire and lead a small but high-performing marketing team, setting clear priorities and fostering creativity, accountability, and innovation.
Data, Analytics & Insights
- Lead with evidence, using data, metrics, attribution models, and analytics to guide decisions and demonstrate ROI.
- Implement frameworks for growth experimentation and A/B testing, embedding a culture of continuous learning and performance optimisation.
- Build dashboards and reporting structures that connect marketing impact to financial and commercial outcomes.
Resource & Budget Management
- Manage a lean but effective marketing budget, prioritising initiatives with the greatest growth impact.
- Present compelling, data-backed business cases for increased investment where measurable opportunity exists.
Cross-Functional Collaboration
- Partner with key executives to align marketing and growth strategies with company-wide objectives.
- Collaborate with Product, Engineering and Risk & Compliance teams to co-ordinate launches, messaging, and market positioning.
- Ensure the marketing and growth function operates as a strategic pillar of the business, not a support function.
Innovation & Industry Leadership
- Stay ahead of emerging trends across crypto, fintech, retail, Web3, and AI, identifying new tools and platforms to enhance customer engagement and brand presence.
- Represent the brand externally as a thought leader, building credibility and influence within the digital asset and retail sectors.
EXPEREINCE & SKILLS REQUIRED
- Proven track record of driving growth and brand development across crypto, fintech or digital payment sectors.
- Direct experience in B2C, B2B, and B2C2B go-to-market models and growth funnels.
- Deep understanding of crypto and blockchain user behaviour, regulatory environments, and digital community dynamics.
- Strong grounding in data-driven marketing, performance analytics, and ROI-based decision-making.
- A leader who is hands-on, resourceful, and unafraid to “muck in” alongside the team.
- Skilled at operating with lean budgets while achieving maximum impact through creative efficiency.
- Excellent leadership, communication, and stakeholder management skills, capable of influencing diverse teams and geographies.
- Financial literacy and commercial mindset to translate marketing activities into clear business outcomes.
WIREX BENEFITS
- Enhanced vacation + Public Holidays.
- Birthday and Service Anniversary off each year.
- Remote working and flexible hours.
- Annual Training Allowance.
- Extensive opportunity to grow your career and professional development at an innovative FinTech.
