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Define Growth Activity & Task Product Team's Vision and Goals
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Build the product roadmap, set clear product positioning, and steer the team's direction to achieve strategic growth objectives
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Drive innovation by leveraging a deep understanding of campaign and task operations and strategies
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Strengthen and improve the foundational product infrastructure of the campaign lifecycle.
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Proactively Drive Growth:• Plan and coordinate campaign-related marketing campaigns; collaborate with BDs, local market managers, and other teams to ensure effective execution.
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Monitor and evaluate campaign performance, optimizing settings to improve conversion rates with a data-driven approach.
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Develop Go-To-Market and product operation plans that maximize product value.
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Manage Campaign Operations & Product Processes
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Responsible for the daily execution of campaigns, working closely with technical and business teams to ensure operational excellence
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Improve user experience and backend systems to attract inbound traffic.
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Build strong relationships and influence multiple teams, including Business, Trading, SEO/ASO, Affiliate, and Compliance to orchestrate complex cross-functional and cross-market initiatives.
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Drive growth metrics alignment with business and product leadership.