Website Marketing Manager

Securitize • Full-time • Remote (United States) • 2w ago

Securitize, the leader in tokenizing real-world assets with $3.7B+ AUM (as of May 5, 2025), is
bringing the world on-chain through tokenized funds in partnership with top-tier asset managers,
such as Apollo, BlackRock, Hamilton Lane, KKR, and others. Securitize, through its
subsidiaries, is a SEC-registered broker dealer, digital transfer agent, fund administrator, and
operator of a SEC-regulated Alternative Trading System (ATS).

Securitize is a global, fully remote team consisting of top talent from the blockchain and
financial services industries. Having raised $170M overall to date, we are backed by some of the
largest names in finance and technology, including BlackRock, Morgan Stanley, Blockchain
Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, Coinbase,
among others. Securitize has also been recognized as a 2025 Forbes Top 50 Fintech company.

Before applying, we encourage you to visit us to learn more:

Website | X/Twitter | LinkedIn

The Web Marketing Manager will play a pivotal role on the Marketing team by owning and optimizing the web presence of Securitize across our domains (i.e. securitize.io). This individual will be responsible for web strategy, content management, UX enhancements, conversion optimization, SEO, and performance analytics. This individual will ensure that our web properties clearly communicate Securitize’s leadership in tokenization and drives engagement with our target audiences across traditional finance, crypto-native institutions, and individual investors, among others.

Key Duties & Responsibilities

Own the strategic planning, execution, and performance of securitize.io, including the company’s organic search strategy.
Build and maintain high-converting landing pages that support marketing campaigns, new product launches, and educational initiatives.
Conduct keyword research, competitive analysis, and opportunity sizing to drive organic growth.
- Monitor site health and performance (indexing, crawlability, Core Web Vitals). Implement fixes and improvements that enhance search performance.
- Collaborate cross-functionally with Product, Sales, Legal, and Design teams to ensure messaging accuracy, brand alignment, and regulatory compliance.
Manage CMS platforms including Builder.io, Webflow, and Sanity; oversee publishing workflows and quality control
Implement SEO strategies to increase organic traffic and search rankings across both technical and content-driven approaches
Partner across teams to optimize copy, metadata, headings, and internal linking for search visibility while ensuring all new content follows SEO best practices.
Analyze user behavior and site performance using analytics tools (e.g. Google Analytics, Hotjar, HubSpot) to improve conversion rates and UX
Develop and maintain a robust website content calendar aligned with key company milestones, fund launches, and ecosystem developments
Manage relationships with external developers, designers, or contractors as needed to support site maintenance and enhancements
Serve as a stakeholder for web-related security, compliance, and accessibility best practices
Stay up to date on industry trends in tokenization, web3 UX, and digital marketing for continual site innovation

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
Minimum of 3 years of experience in website or digital marketing roles, preferably in crypto/blockchain, fintech, or SaaS environments.
Strong experience managing end-to-end CMS platforms (e.g., Builder.io, Webflow, Sanity) as well as tools such as Google Search Console, GA4, Ahrefs, SEMrush.
Experience with HTML/CSS and the ability to work effectively as a self-starter as well as with design and development teams.
Deep understanding of web analytics, A/B testing, and CRO strategies.
- Demonstrated ability to drive measurable growth through web optimization, lead generation, and funnel conversion
- Technical expertise with SEO, performance marketing, and tokenized product positioning in blockchain and finance sectors
Strong attention to detail and experience writing/editing web copy for clarity, compliance, and engagement
Bonus: Experience working on web3 product marketing or launching token-related landing pages.

Why Join Us?

Become a part of our rapidly expanding organization and enjoy a supportive and rewarding work environment:

Unlimited Paid Time Off (PTO) – Promoting a healthy work-life balance.
Equity Grant Opportunities – Share in the success and future growth of the company.
Remote Work Flexibility – Work from anywhere while staying connected with a dynamic and collaborative team.

Additional Benefits for US employees

Comprehensive Insurance Coverage – Employer-paid Medical, Dental, and Vision benefits for you and your family.
401(k) Retirement Plan – Secure your financial future with employer-sponsored savings.