CoinDesk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world’s largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visithttp://coindesk.com [coindesk.com]and for breaking headlines, data and indices visithttp://coindeskmarkets.com [coindeskmarkets.com]
In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit https://bullish.com . CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence.
Reports to:
Head of Product
The Opportunity
CoinDesk is seeking a strategic and data-driven SEO Manager to lead our organic search initiatives across our global editorial, data, and indices products. In this role, you will define and execute the search strategy for both breaking news (News SEO) and our extensive library of evergreen educational content, ensuring CoinDesk maintains its authority in an increasingly competitive digital landscape. You will collaborate closely with the Editorial, Product, and Audience Development teams to optimize content workflows, implement technical enhancements, and drive meaningful audience growth. This is a high-impact opportunity to shape how the world discovers cryptocurrency and financial information, directly influencing our visibility on Google Search, Discover, and Top Stories.
This position is based in NYC and will be required to work onsite at our office located in Chelsea a minimum of 4 days per week.
What You’ll Do:
- News & Real-Time Optimization:Monitor real-time search trends and proactively guide the editorial desk on keyword opportunities, headlines, and structuring for breaking news to maximize visibility in “Top Stories” and Google Discover.
- Evergreen Strategy:Audit and manage CoinDesk’s vast library of content; identify opportunities to refresh, consolidate, or create new content to capture high-intent search traffic.
- Technical SEO:Conduct regular technical site audits using crawling tools to identify crawl errors, schema markup issues, Core Web Vitals performance, and pagination issues; partner with the Product and Engineering teams to ticket and resolve these items.
- Editorial Training:Act as an evangelist for SEO best practices within the newsroom, conducting regular training sessions for journalists and editors on writing for search, internal linking strategies, and headline optimization.
- Analytics & Reporting:Monitor and report on daily, weekly, and monthly search performance using Google Search Console and GA4; translate data into actionable insights for stakeholders.
- Competitor Analysis:Keep a pulse on the crypto-media landscape, tracking competitor movement and algorithm updates to ensure CoinDesk stays ahead of industry shifts.
What You Have:
- 4+ years of SEO experience, with a strong preference for candidates who have worked inNews SEO/Media Publishing environments. Experience with high-volume content sites is essential.
- A genuine interest in, or working knowledge of, cryptocurrency, blockchain technology, and financial markets is highly preferred to effectively identify relevant search intent.
- Expert-level knowledge of SEO toolsets (e.g., SEMrush, Ahrefs, Google Search Console, Screaming Frog, Botify) and analytics platforms (Google Analytics 4 / Parse.ly).
- Strong verbal and written communication skills with the ability to explain complex SEO concepts to non-technical stakeholders (editors and journalists) without using jargon.
- Ability to thrive in a fast-paced news cycle environment where priorities shift rapidly based on market events.
- Experience working within headless enterprise Content Management Systems (i.e Sanity CMS or similar).
Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $150,000 - $175,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job related knowledge, skills and commensurate experience.
EQUAL OPPORTUNITY
In an effort to attract, retain, develop and promote the most qualified individuals, CoinDesk is committed to treating all applicants and employees in a nondiscriminatory manner with respect to the terms and conditions of employment, without regard to race, color, religion or belief, sex, national or ethnic origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status/service, physical or mental disability, or any other classification protected by applicable law. This mandate governs all aspects of employment, including recruitment, selection, promotion, training, education, social and recreation programs, compensation, discipline, termination and access to benefits.
ACCOMMODATION
CoinDesk is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application process, please send an e-mail to recruiting@coindesk.comand let us know the nature of your request.
