CoinDesk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world’s largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visithttp://coindesk.com [coindesk.com]and for breaking headlines, data and indices visithttp://coindeskmarkets.com [coindeskmarkets.com]
In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit https://bullish.com . CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence.
Reports to:
Director, Product Management, CoinDesk
Position Overview
CoinDesk, a Bullish company, is the leading global media, events, and information services company for the digital asset economy. We are seeking a Senior Product Manager, Editorial Systems & Tooling to serve as the chief advocate for our most critical internal user base: our newsroom.
In this role, you will own the roadmap for our content management system (Sanity) and the suite of tools used to publish our award-winning journalism. This is a high-visibility role that sits at the intersection of technology and storytelling. You will move between technical optimization, ensuring our headless CMS is stable and scalable, and future-forward innovation, leading the charge on how we leverage AI (LLMs) to make our editors faster, sharper, and more efficient.
You will not just be building features; you will be evolving the culture of a newsroom, partnering closely with editorial leadership to implement workflows that blend journalistic integrity with cutting-edge efficiency.
Responsibilities:
CMS Strategy & Stewardship
- Serve as the product owner for the Sanity CMS. Define and execute a roadmap that balances immediate stability/optimization needs with long-term architectural improvements.
- Audit the "life of a story" from pitch to publish. Identify friction points in the editorial workflow and solve them through schema updates, UI improvements or automation.
- Act as the bridge between the newsroom and engineering. Translate complex editorial needs into clear technical requirements and conversely, explain technical constraints to non-technical stakeholders.
- Treat the CMS as a core platform product; ensure the content schema and API responses are structured to support the dynamic needs of the consumer-facing product teams building the CoinDesk website and mobile app.
- Own the strategy for content syndication, managing the development and maintenance of RSS/MRSS feeds to ensure seamless delivery to third-party partners and compliance with commercial distribution agreements.
- Manage the roadmap for language translations and localization, ensuring our CMS can seamlessly support CoinDesk’s international expansion and multi-language publishing.
AI & Innovation Leadership
- Spearhead the integration of LLMs into the editorial workflow. Identify high-leverage opportunities for AI assistance, such as auto-tagging, language translation, headline ideation, image selection, summarization, copy-editing support and deeper topic/idea generation.
- Get hands-on with AI tools to prototype solutions before they go to engineering. Champion a "human-in-the-loop" approach where AI empowers editors.
Change Management & Newsroom Partnership
- Embed yourself with the newsroom. Attend editorial meetings and standups to deeply understand the pressures of a breaking news environment.
- You won’t just ship features; you will ensure they are used. Lead training sessions, create documentation, and manage the "people side" of rolling out new tools to ensure high adoption rates.
- Champion a data-driven newsroom by integrating product usage metrics with content performance data, creating a feedback loop that improves both tool adoption and story success."
- Establish rigorous feedback loops with editors to ensure our tooling evolves in lockstep with the changing landscape of digital media.
Qualifications:
- 4+ years of Product Management experience, with a specific focus on internal tools, CMS platforms or editorial systems.
- Deep familiarity with modern, headless CMS architectures. You understand the difference between structured content and distinct presentation layers.
- You don’t just read about AI; you use it. You have a functional understanding of how LLMs work and a vision for how they apply to text-based workflows.
- Experience using analytics tools like Amplitude, Google Analytics, and Parse.ly to drive decision making. You use data to validate hypotheses about user behavior and prioritize your roadmap.
- While you don't need to be an engineer, you must be "tech-fluent." You are comfortable reading API documentation, looking at JSON data structures, and discussing data models with engineers.
- Experience working alongside an SEO function to optimize a business.
- Demonstrated success in rolling out new technology to non-technical teams. You have high emotional intelligence and know how to navigate resistance to change.
- Ability to synthesize complex ideas. You can speak "developer" to engineers and "journalist" to editors.
- Comfortable working in a dynamic organization where priorities can change frequently.
- Experience working in a distributed organization.
Extra Points:
- You consider yourself a Sanity expert.
- You’ve developed AB testing patterns in the content space.
- Previous experience working inside a media company, publisher, or journalism outfit. You understand the urgency of a "breaking news" ticker.
- You bring a problem solving mindset to the table at all times! No problem is too big.
- Passion for the digital asset industry, a proactive approach to learning, and a keen interest in staying up-to-date with the latest trends and developments.
Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $190,000 - $220,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job related knowledge, skills and commensurate experience.
EQUAL OPPORTUNITY
In an effort to attract, retain, develop and promote the most qualified individuals, CoinDesk is committed to treating all applicants and employees in a nondiscriminatory manner with respect to the terms and conditions of employment, without regard to race, color, religion or belief, sex, national or ethnic origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status/service, physical or mental disability, or any other classification protected by applicable law. This mandate governs all aspects of employment, including recruitment, selection, promotion, training, education, social and recreation programs, compensation, discipline, termination and access to benefits.
ACCOMMODATION
CoinDesk is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application process, please send an e-mail to recruiting@coindesk.comand let us know the nature of your request.
