About Defuse:
Defuse is at the forefront of innovation in the web3 and DeFi space, dedicated to creating cutting-edge solutions for decentralized finance. As a key player in the industry, Defuse fosters a culture of excellence, collaboration, and forward-thinking. We are a startup that values creativity, agility, and a strong sense of purpose. Our mission is to build a decentralized future where financial systems are open, transparent, and accessible to everyone.
Position Overview:
We are seeking an exceptional Head of Marketing to join our founding team. This individual will play a critical role in defining and executing our marketing strategy, building our brand from the ground up, and driving user acquisition and community engagement. The ideal candidate is a seasoned marketing professional with extensive experience in the web3 and crypto space, a robust network, and a proven track record of taking startups from inception to billion-dollar valuations.
Key Responsibilities:
- Brand Development: Own the process of crafting and establishing the Defuse brand, ensuring it resonates with the target audience and stands out in the web3 ecosystem.
- Strategic Marketing: Develop and execute comprehensive marketing strategies to drive brand awareness, user acquisition, community engagement, and mindshare capture.
- Narrative Creation: Create and push forward new narratives that position Defuse as a leader in the decentralized finance space.
- Community Engagement: Build and foster a strong, engaged community through various channels, including social media, forums, and events.
- User Acquisition: Implement effective marketing campaigns to attract and retain users, leveraging both organic and paid channels.
- Team Building: Initially work independently to drive marketing initiatives, with the responsibility to build and lead a high-performing marketing team over time.
- Market Insight: Stay abreast of industry trends, competitive landscape, and emerging technologies to ensure Defuse remains at the forefront of the market.
- Collaboration: Work closely with the CEO and other senior leaders to align marketing efforts with overall company goals.
- Metrics and Reporting: Define and track key performance indicators (KPIs) to measure the success of marketing initiatives, providing regular reports to the executive team.
Requirements:
- Experience: Minimum of 7-10 years in marketing roles, with significant experience in web3, DeFi, and crypto. Proven track record of driving startups to billion-dollar valuations.
- Network: Demonstrated ability to leverage an extensive network within the web3 and crypto ecosystems.
- Soft Skills: Exceptional communication, leadership, and strategic thinking skills. Proven ability to develop and execute successful marketing strategies.
- Technical Skills: Proficiency with marketing tools and platforms commonly used in the web3 space, such as Google Analytics, HubSpot, SEMrush, and various social media management tools.
- Creative Vision: Ability to craft a compelling brand narrative and visual identity from scratch.
- Adaptability: Ability to thrive in a fast-paced, dynamic startup environment.
