Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- User Growth Strategy: Develop and execute targeted strategies to drive the acquisition and engagement of Futures users, focusing on increasing trading volumes and user retention
- Data-Driven Optimization: Analyze user behavior, trading patterns, and other key metrics to identify opportunities for improving user experience and optimizing marketing campaigns
- Promotions and Campaigns: Plan and execute Futures trading competitions, promotions, and loyalty programs to drive engagement and increase trading activity
- Affiliate Program Management: Lead the operations and growth of the Future Affiliates Program. Identify, onboard, and manage high-value affiliate partners who can drive user acquisition and trading activity for the exchange
- Affiliate Strategy & Incentives: Design and implement incentive structures and promotions tailored for affiliate partners, ensuring they have the resources and tools to effectively promote the exchange and increase Futures user engagement
- Cross-Functional Collaboration: Work closely with marketing, product, and Local teams to align growth initiatives with product features, promotions, and updates
- Monitoring & Reporting: Track KPIs such as trading volume, affiliate performance, active user growth, and conversion rates. Provide regular reports to leadership with actionable insights and recommendations
Requirements
- At least 6+ years of experience in growth, operations, or marketing in the crypto or financial services industry, with a focus on user acquisition, retention, and affiliate marketing
- Strong understanding of Futures Trading: In-depth knowledge of crypto Futures trading products, including futures and perpetual swaps
- Affiliate Program Experience: Proven experience managing and scaling affiliate marketing programs, with a strong understanding of affiliate acquisition and incentive models
- Data-Driven Mindset: Ability to analyze data and metrics to make informed decisions and optimize strategies for user acquisition and retention, as well as affiliate program performance
- Creative Marketing Skills: Proven ability to create innovative growth strategies and execute successful marketing campaigns in a highly competitive market
- Excellent Communication & Collaboration: Strong written and verbal communication skills, with the ability to collaborate across teams and manage relationships with external partners and affiliates
- Proactive Problem Solver: Ability to take initiative, identify opportunities, and act upon them independently
- Language Proficiency: Fluency in both English and Mandarin is highly preferred to be able to coordinate with overseas partners/stakeholders, managing global/regional Futures users and affiliates
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
