Our Vision
Web3 has created a new era of decentralised finance, democratising financial access. However, it has fallen short in generating mass consumer applications and remains largely centred around finance. We believe blockchain technology is a cornerstone for the future of new, open Internet applications.
Today, there are limits to what you can build on-chain. Many factors constrain this, from the cost of running applications to the fundamental performance limitations of existing blockchains. We believe that new technologies can unlock a new class of real-time applications that normally must be built on Web2 foundations. Enabling these systems to be built on-chain will allow the free movement of businesses and users between online platforms, creating what we call a true virtual society.
We are building Somnia, a fast and cost-effective EVM-based blockchain, to achieve this. Somnia is a layer-one blockchain with full EVM compatibility, capable of processing over 400,000 transactions per second with sub-second latency and low fees. This will unlock a new wave of on-chain applications. Initially, we are focusing on gaming, metaverse, and social experiences. But we are not even 100% certain of what can be built with the technology we are creating.
Somnia is being developed by Virtual Society Foundation, an independent organisation initiated by Improbable, a British start-up that has been at the forefront of building virtual worlds for over a decade. VSF received initial funding from MSquared, which raised$150 million in funding from a16z crypto, SoftBank, Mirana Ventures, CMT Digital, and SIG.
Your Mission
Somnia, a key initiative of the Virtual Society Foundation, is seeking a seasoned Growth Marketing Manager to join our forward-thinking team. Your role will be pivotal in driving user growth through innovative marketing strategies that focus on acquisition, engagement, and retention. You will work closely with cross-functional teams to design and implement campaigns that resonate with our community and attract new users. Success in this role will hinge on your ability to leverage key influencers (KOLs) and optimise multiple channels to maximise reach and impact.
Key Responsibilities:
Strategic Growth Initiatives:
- Develop, execute, and continuously refine growth-focused campaigns to drive user acquisition, engagement, and retention across multiple platforms.
- Demonstrate a deep understanding of market-specific strategies required to stimulate community growth in diverse global markets.
- Collaborate with cross-functional teams, including product, content, and design, to ensure growth strategies are aligned with overall business objectives and brand vision.
Influencer Relationship Management:
- Cultivate, manage, and expand relationships with key influencers within the cryptocurrency, blockchain, and broader technology communities.
- Work closely with influencers to amplify Somnia’s message, increase brand visibility, and drive measurable growth in user engagement.
Community Activations:
- Partner with the Community Lead to develop and manage quest campaigns on various platforms, such as QuestN, Intract, and Galxe, driving deep community engagement.
- Develop and implement localised community strategies and campaigns that can be scaled to drive growth in specific regions.
Innovation:
- Stay at the forefront of emerging trends in NFTs, the Metaverse, SocialFi, gaming, and digital marketing.
- Continuously introduce and implement innovative marketing strategies and tactics to attract new audiences, leveraging cutting-edge tools and technologies.
Data-Driven Marketing:
- Utilise data analytics to inform marketing decisions, optimising campaigns based on performance metrics and user insights.
- Provide regular reporting on campaign performance, offering actionable insights for ongoing optimisation and future strategies.
Qualifications:
- A minimum of 3 years of professional experience in growth marketing or related roles, with a demonstrated ability to drive significant user growth.
- Proven success in managing relationships with key influencers and executing effective multi-channel marketing campaigns.
- Strong analytical and strategic thinking skills, with a focus on data-driven decision-making.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Experience in the blockchain, cryptocurrency, or gaming sectors is highly desirable.
Logistics
Salary Range: USD$50,000 - $60,000
Additional token compensation will be provided
The foundation will cover the expenses related to the event and travel.
Role Location
The company itself is a remote-first business, so you will have the flexibility to work in other locations throughout the globe.
Reporting Lines
This role will report directly to the head of growth.
