Social Media Manager

Magic • Full-time • New York, NY • $80k - $115k / year • 1m ago

About Magic Labs
If you’re excited about working on the forefront of chain abstraction, user experience and elevated design, we'd love for you to join our team.

Magic pioneered wallet abstraction in 2018, onboarding over 35 million wallets and 190,000 developers. We helped to create invisible wallet experiences for web3 trailblazers like Polymarket, Helium, WalletConnect and Immutable, as well as Fortune 500 brands like Forbes, Naver and Mattel. We've raised over $80 million from notable investors, including PayPal Ventures, Lightspeed, Placeholder, SV Angel, Naval Ravikant, and Balaji Srinivasan.

Today, Magic operates at the forefront of blockchain innovation, providing cutting-edge infrastructure and developer tooling to everyone building onchain. Our mission is to abstract away all technical complexity, empowering developers to create accessible end-user experiences. We believe every internet user should have access to apps and experiences onchain without the headache of traditional self-custody wallets—and the hassle of navigating siloed blockchain networks.

After setting the standard for wallet abstraction, Magic is on a mission to pioneer the next phase of abstraction: chain abstraction. With so many L1s, L2s and L3s entering the space in addition to new VMs, it’s never been more crucial to solve identity and liquidity fragmentation that spans across chains—this is how we’ll achieve true interoperability and seamless user experiences. Magic is building a unified, cross-chain network that will maximize efficiency and accessibility for developers and users alike.

Key Responsibilities:

Social Media Management & Content Creation:

Develop and implement a comprehensive social strategy that scales existing channels and tests new channels to increase brand awareness and user engagement across owned channels
Own the social calendar that aligns with product launches, developer events, industry news and cultural trends
Partner with external agencies to manage social media content creation
Concept, create and schedule engaging content on X, TikTok, YouTube, IG and other brand marketing initiatives
Produce and manage TikTok style video content with partners
Engage with communities “reply guy” by responding to comments, retweets and mentions on a timely basis
Monitor trends, news and conversations in onchain and developer communities, and leverage insights to inform social media strategies
Establish clear goals and benchmarks for channels and campaigns, use data to iterate on social strategy
Track and report on key performance metrics to evaluate the success of social media campaigns, refining strategies as needed
Proven success of creating high-performing content across channels

Required Skills & Experience:

Ideally 2-5 years of experience in social media management, ideally in tech, crypto, blockchain and web3
Strong background in building, growing and engaging on social media, ideally across priority channels (X and TikTok)
Strong POV on what drives engagement, ideally with references to past experience engaging crypto audiences in authentic ways
Proven experience as a talented writer and meme connoisseur
Ability to work in a fast-paced environment with rapid turnaround time on finished pieces
Clear and concise style of communication, internally and externally, with a creative spirit
Self motivated and results oriented with a strong sense of responsibility
Up to date with the industry meta

Bonus Points if you:

Have an active crypto twitter account
Familiarity with crypto/AI social tools like Kaito, Cookie3, Safary,

Why you'll love working with us:

Remote-first culture with flexible working hours
Competitive salary with stock options
99% company-paid medical*, dental and vision insurance; 100% company-paid life and disability insurance
401(k) plan* (US) or pension plan (CAN)
$3,600 annual reimbursement for remote work, wellness and professional development
Flexible time off
Up to 12 weeks of paid parental leave
Family planning and reproductive health benefits, including up to $5,000 reimbursement, through Maven*

Salary range: $80k - 115k

At Magic, we believe building a team full of diverse perspectives and experiences is vital to success. Therefore, we strongly encourage anyone historically underrepresented in tech to apply for this role. Magic does not discriminate based on gender, sexual orientation, race, religion, citizenship status, age, or physical ability. Empathy, authenticity, and inclusivity are at the core of all we do.

US Candidates: Magic Labs, Inc. participates in E-Verify to confirm the identity and employment eligibility of all new US hires.