Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
Responsibilities
- Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
- Create and manage customer segmentation and targeting strategies to optimize the customer journey.
- Collaborate with cross-functional teams, including product, design, and analytics, to facilitate integrated marketing strategies.
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
- Plan user growth strategies including but not limited to event, campaign, and other marketing activities to achieve user growth.
- Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.
Requirements
- Bachelor's degree in marketing, business, or related field
- 5+ years of experience in client lifecycle or related fields.
- Strong understanding of trading customer behavior and segmentation.
- Strong analytical skills and ability to use data to help decision making.
- Strong communication skills and is able to facilitate and motivate client managers.
- Strong understanding of Binance Products and Services, or similar exchange products.
- Solid understanding of cryptocurrency / blockchain-related terminologies and trends.
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire
Learn more about how Binancians embody the organization’s
core values, creating a unified culture that enables collaboration, excellence, and growth.
Apply today to be a part of the Web3 revolution!
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
